FOR IMMEDIATE RELEASE

April 6, 2026

Press Contact:

Vincent Errichetti

(617) 922-1824

Press@johndeatonforsenate.com

Other States Using Social Media to Aggressively Recruit Massachusetts’ Best Residents

Deaton Sounds the Alarm While Billions in Wealth Continue to Flee the Commonwealth

Boston, MA - U.S. Senate candidate John Deaton today called on leaders and media to acti with urgency regarding the growing problem of out-migration, and the snowballing effects it has on our Commonwealth as a whole. This urgency is sparked by other states aggressively taking advantage and recruiting our residents with social media campaigns.

"Other states are not waiting for us to act," said Deaton. "They are running aggressive social media ads specifically targeting Massachusetts residents, promising lower taxes, more affordable housing, and a better quality of life. I’ve seen the screenshots, the campaigns are relentless and clearly effective."



U.S. Census Bureau data show a net domestic out-migration of 33,340 residents between July 2024 and July 2025, placing Massachusetts among the top five states for people leaving. Over the past five years, the Commonwealth has lost a net 182,000 residents to other states.

According to 2023 IRS migration data, Massachusetts suffered a net loss of $4.2 billion in adjusted gross income as residents left for lower-tax states, a 467% increase over the past decade. In that single year, $2.75 billion flowed out to Florida and New Hampshire alone. Since 2020, cumulative net AGI losses exceed $14.8 billion.

Other recent news reports confirm a troubling reality for Massachusetts families. Massachusetts is losing tens of thousands of residents and billions in wealth, while other states actively recruit our most productive citizens through targeted social media advertising campaigns.

Deaton continued, "These departures hit hardest among working-age adults, young professionals, and higher earners; the very people who drive our economy, innovation, and tax base. This exodus is the predictable result of high taxes, one party rule, excessive regulation, and policies that punish success while making life unaffordable for working families."

He concluded. "As a candidate for the United States Senate, I am committed to reversing this trend. Massachusetts must cut wasteful spending, reduce the tax burden on families and job creators, and restore the economic freedom that once made our state a destination, not a departure point."

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